During my internship at Chicago-based Keep On Keeping On Foundation, I led the marketing and communications strategy for the #TeamKOKO 40-Day Challenge, a peer-to-peer marketing campaign inspired by KOKO founder Tim Wambach's 40-day run from Orlando to Chicago to raise awareness for severe physical disabilities.
As Marketing and PR Lead, I learned to utilize a variety of platforms and mediums to generate and share content that best conveyed KOKO's message and goals. I also planned events to raise awareness and donations for KOKO's mission and targeted media outlets along the run route by drafting press releases and pitches in order to spread the reach of the campaign. I then created a comprehensive communications strategy by integrating marketing, social media, and public relations initiatives to share this message with the right audience, on the right platform, at the right time.
1. Creation of marketing materials
As Marketing Lead, I created various marketing and press materials for the #TeamKOKO 40-Day Challenge in collaboration with the design, sponsorship, and outreach teams. Ranging from media kits to flyers for planned events along the run routes to fundraising pledge forms to graphics for social media posts, I gained an introduction to design and leading the creative process which inspired me to pursue further design work in my current position at the Division of Student Life. I also wrote and edited copy for all press and marketing materials which further fine tuned my ability to write concisely and effectively.
2. Writing and editing of traditional press materials targeting media outlets along run route
3. Development of internal and external communications strategy